When it came to designing the poster and magazine front cover, we took lots of different pictures that we thought could have been appropriate. Luckily we found one for the magazine that we really liked so that meant for the poster we had a lot to choose from. We decided to make different variations of the poster to help us to then decide what one looked the best. To create the posters we used Serif DrawPlus X6 because we all felt confident using it since we have used it for other aspects of my coursework.
From doing our research we realised that the main feature of our poster had to be the main protagonist but we also wanted to include the other suspects. This would allow for the target audience to have some knowledge of who is in the film before they watch it. We decided to fade the images of the suspects so that Leanne is the main focus.
The screenshot below shows the four images of the suspects we want to use on our poster.
As you can see from the image below, we have explained the process of how we faded the images. We wanted the images to look like mug shots to help the target audience to know that the genre is crime drama. We took these images from the trailer but just resized and edited them so that they were all the same size.
We tested the different levels of opacity on one of the images first so that we could see what looked the best. Once we found the appropriate level to use we then grouped all of the images together so that it makes moving them easier.
We put the first main image we wanted to use onto the document and then had to add the conventions of a film poster, the credit block, actors name, title etc. We decided to use the same title on the poster as the one that is in the trailer, we did this to add a sense of continuity and it will also make it more memorable.
We then put all of the text onto the image and finished everything so that the first draft was complete. Below is the first draft.
When we were making our poster we followed the codes and conventions of a film poster because we wanted to make sure it was the best that it could be. Examples of the conventions we followed are having the title being displayed large and central. We have also put the credit block on the poster but decided to have it at the top even though it is more likely to be found at the bottom of the poster. We have included the names of two of the actors in the film, this represents the two most well known actors in the film. These two names act as our unique selling point because they could be the reason our target audience watch our film. The release date on our poster provides the target audience with some indication of when the film comes out. We have also included our BBFC certificate rating to inform the viewers that no one under the age of 12 can go see our film unless they are accompanied by an adult. We have also mentioned the director and other works that have been involved with the director, this allows fans of their other works to be encourages to go watch our film, another unique selling point. We have included a review rating from a well established magazine provider to show that our film is worth watching and can encourage our target audience to watch it.
This just shows one of main images we are using, we will ask our target audience what one they think works the best and go from there.
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