Skyfall Poster Analysis

Skyfall (2012) is the twenty-third spy film in the James Bond series produced by Eon Productions. The title is written in white to contrast against the dark coloured background. It uses capital letters and a simple font to make it easy to read and clear to people who are only quickly viewing it so will grab their attention. It is slightly edited to look like it’s worn out however it is still kept simple and plain. The main image used on the poster is of the main character and very well-known actor Daniel Craig, which makes him one of the unique selling points. As the James Bond films are well known this image will instantly attract the attention of the target audience. By seeing the poster, it will make people aware of a new bond film and remember the release date to see it when it comes out. He is wearing a smart suit and looks very professional suggesting business and importance. The black contrast against the white in the background makes the character seem even more superior.

The colours used on this poster are simple and classy using just black and white. It doesn’t have anything cheery or bubbly about it suggesting it focuses on more serious matters and makes it clear the film is not a comedy. By using this colour scheme it also matches the characters suit and is all kept very simple. The image in the background shows London in black and white but the union jack is the only thing in colour making it really stand out, this informs the audience of the main setting in the film.

The use of the gun as a prop for the main character makes it easy for the audience to establish the genre of the film. With a gun involved it would suggest action. Viewers can then instantly decide if they like this genre or not and if they do it will encourage them to want to see the film. The release date is very important as it’s the thing people will look for if they are interested in the film, by putting it in a bold orange against the black background makes it hard to miss and stands out.