Gone Girl is a
2014 American psychological thriller film directed by David Fincher and written
by Gillian Flynn, based on her 2012 novel of the same name. The film stars Ben
Affleck, Rosamund Pike, Neil Patrick Harris and Tyler Perry. The film had its
world premiere on opening night of the 52nd New York Film Festival on September
26, 2014, before a nationwide theatrical release on October 3 2014. The
director, David Fincher, is known for having directed the psychological
thrillers Seven and The Game; this will make the film appeal
to people who are a fan of his previous work. The purpose of the Gone Girl trailer is to get the audience
to entice the audience in and encourage them to watch the film. The trailer
seems to attract a wide target audience of all genders, which is conventional
of such a big-budget film. The 20th Century Fox ident appears and this shows
one of the distribution companies behind the film, this will encourage the
audience to watch the trailer due to previous films released by that company
such as Avatar.
There are many elements in the film that make us question
what the genre is. When the police officers entered the shot it made it obvious
to the audience that a crime has taken place. There are also guns, smashed
glass, and blood which all demonstrate that there is an element of crime and
violence involved with the film. The audience may think that the trailer
reflects on real life because the locations used are parks and cities for
example, this will increase the tension that the audience will feel because the
locations used are not stereotypical horror/thriller locations. Furthermore,
there are other elements significant to the thriller genre such as arguments,
kidnappings, domestic violence and crime; this suggests that it will be full of
action.
The trailer cuts from the present investigation and then
back to Amy and Nick’s past; this is to make the audience think about who they
think kidnapped Amy before they watch the film. It will also encourage the
audience to watch the film because they will want to know if their guess is
right and who did kidnap Amy. It
challenges Todorov’s theory as it is hard to identify which point of the story
is the equilibrium and which is the disruption. The trailer follows Bathes’
theory, as there are many enigma codes that leave the audience wondering things
like “What happened to Amy”. This is expected of a thriller film as they aim to
always keep the audience guessing.
The establishing shot of the trailer sets the mood of the
film, the shot looks calm, peaceful and happy, however it is juxtaposed with
non-diegetic eerie music. This suggests to the audience that this is where most
of the action will take place and something is going to happen which will
disrupt the happy and calm nature of the scene. The lighting used throughout
the trailer is mainly low key, this symbolises that the film is dark. However
the scenes which include Amy have high key lighting making the scene brighter,
creating a binary opposition between Amy and Nick. This portrays Nick as the
antagonist of the film as he is very much is the dark throughout the trailer;
this leaves the audience wondering if he did kill Amy. The use of the
non-diegetic voiceover of Amy reading her diary encourages the audience to
connect with her since they are hearing her side of the story.
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