Audience Theory

Blumler and Katz's Uses and Gratifications Theory are used within our film trailer. The theory suggests that people choose to consume media texts to please themselves for reasons such as, to educate, to inform, to be entertained, to facilitate social discussion, for aspiration and personal development. Our trailer is specifically for entertainment and social discussion.  It entertains the audience as it involves actors of their age as well as mystery to what has happened to one of the main characters.  It encourages social discussion as the audience may speculate about who is to blame when Faye goes missing, this will intrigue the audience as they will want to watch the full film to see who is the culprit.

Storyboard

This is our storyboard for our trailer, we hope to film in this order but we do expect things to change as we film and we will change our storyboard if needed to.

Trailer Script

INT.  Police Hallway Day

Suspects are sitting waiting to be interviewed

INT.  Police Interview Room / Day

ADAM

I couldn’t do this to her

MADDIE

Weren’t me

MISS RAIS

Who would do this to a girl like her?

FINLEY

I wouldn’t let it go this far

EXT.  Bus Stop/ Day

Faye is waiting for a bus, when a bus comes she then gets on.

EXT. A Different Bus Stop / Day

Kate is waiting for Faye to get off the bus.

Kate then texts Faye to see where she is as she hasn’t turned up

Kate then calls the police

INT. Mr and Mrs Browns House / Day

Mr and Mrs Brown are distraught that their daughter has gone missing and are currently speaking with two police officers who have been allocated to the case.

MRS BROWN

So what are you going to do about this?  What is going to happen?

POLICE 1

We are doing all that we can

POLICE 2

You must keep us updated if you hear anything

EXT.  Local Park/Day

Adam and Faye are walking into a children’s play park.

They are talking and joking with each other as they sit on the swings together.

ADAM

It’s been a while since I’ve seen you

FAYE

Yeah

ADAM

I’ve missed it……. I’ve missed you

EXT. Main Road/Day

Faye is walking down the main road.

Maddie approached Faye and barges her, pushing her up against a garage

MADDIE

Oi, get out my way

FAYE

I haven’t done anything

MADDIE

You’re here aren’t you?   MOVE!!

(Maddie pushes Faye against the garage)

INT. Councillor’s Office/Day

Faye is having her regular counselling session with Mrs Palmer, based around the other suspects.

MISS RAIS

So Faye, how are the issues with Maddie?

FAYE

Fine.

MISS RAIS

Are you sure?  How about your brother, are things getting better?

FAYE

They’re fine.

MISS RAIS

Well… that is good to hear.  So have you seen any of your friends recently?

FAYE

Yeah, Adam……. He’s fine.

MISS RAIS

Are you sure everything is okay?

INT.  Finley’s Car/Evening

Faye and Finley are sitting in Finley’s car and they are having a conversation which quickly progresses into a disagreement.

FAYE

So, what we getting for dinner then?

FINLEY

Get whatever you want

FAYE

Well what you having?

FINLEY

Dunno yet…

FAYE

Can you decide please

FINLEY

You decide!! Mum and Dad always put you first anyway…

INT. Police Interview Room

Police Officer is interviewing one of the suspects, as they believe that they are guilty.

POLICE OFFICER

Just admit to it.  We have all the evidence we need to prove that it was you….

Propp's Theory

Vladimir Propp said that characters take up the role of narrative ‘spheres of action’.  He identified 8 different characters necessary to make up a narrative.

The Hero - The Hero restores to narrative equilibrium and is the central character of the media text.  There are 2 different types of hero such as ‘The Victim Hero’ who is the centre the villain’s attention and ‘The Seeker Hero’ who aims to help the villain’s victims.

The Villain - The Villain is the character that creates disruption in the narrative equilibrium causing the ‘Hero’ to have to restore things and bring back justice.  The Villain may seek to prevent the Hero from achieving the goal.

The Donor - The Donor is a person who gives the Hero something special, such as a magical weapon or some particular wisdom. They may typically be Gods, Oracles or Wise Persons, although they may also be as simple as gatekeepers. This role may be combined with that of a Helper.

The Helper - The Hero is supported in his or her quest by a Helper, often a wise old man or magician, who appears at critical moments to provide support. The Helper may also be found in a support role, such as Dr Watson in Sherlock Holmes. The contrast between the limitations of this person and the hero may provide a further elucidation of the hero's defining characteristics such as intelligence, determination, courage, etc.

The Princess - The Princess may take two forms. First, she may be the object which is deliberately sought by the Hero, perhaps finding where the Villain has taken her. Secondly, she may be the reward, such that after completing some other mission, he gains her affections or hand in marriage.

The Dispatcher - The Dispatcher sent the hero on their task/journey to restore the equilibrium. Therefore they tend to be the voice of reason.

The False Hero - A variant on the villain and a potential complication within the plot is the False Hero, who appears to act heroically and may even be initially mistaken for the real Hero. The False Hero will try to steal the Hero's thunder, grabbing the credit and perhaps trying to marry the princess instead.

The Princess's Father - There is the Princess's Father, who constrains the Princess or who may dispatch the Hero on his mission to save the Princess. The Princess's Father is a key figure for the Hero to persuade, as the Father is almost always protective of his daughter.

Todorov's Theory

The Narrative Theory

Todorov in 1969 produced a theory which he believed to be able to be applied to any film. He believed that all films followed the same narrative pattern. They all went through stages called the equilibrium, disequilibrium, acknowledgement, solving and again equilibrium. Todorov also suggested that the characters in the narrative would be changed in some way through the course of the story and that this would be evident by the resolution. Todorov studied classic fairy tales and stories.

There are five stages the narrative can progress through:

• A state of equilibrium (All is as it should be.)
• A disruption of that order by an event.
• A recognition that the disorder has occurred.
• An attempt to repair the damage of the disruption.
• A return or restoration of a new equilibrium

Most episodes of Sherlock follow this traditional narrative structure-

1. Sherlock and Watson are relaxing at the start of the episode, then an action or character will do something that creates a case for them to solve.
2. They begin their quest to find a solution and apprehend the villain.
3. The narrative continues until they confront the villain at the climax.
4. Once the disruption is resolved and the equilibrium is restored, Sherlock and Watson can relax again.

Our trailer does not follow this theory because a trailer is not meant to show the equilibrium. 

Production Company Ident

This is our production company ident, GSL stands for all of our initial's in the group.

Plot

We have decided, as a group, to have a plot that has a kidnapping theme. We are going to incorporate the police and a police investigation into this to make it a crime drama.

Plot:

Faye is getting on with her everyday life and catches a bus to meet her friend, Kate.  Kate is at a bus stop waiting when Faye doesn’t turn up.  Worried texts are exchanged.   A 999 call is made.  The police make a visit to Faye’s parents and tell them that their daughter has been kidnapped.  This is when the police start their investigation and create a ‘CSI’ like board, to figure out who has taken Faye.  There are 4 Suspects: Maddie (‘The Bully’), ‘Finley’ (‘The Half Brother’),  Adam (‘The guy best friend’ who is secretly in love with Faye),  Mrs Palmer (‘The School Counsellor’).  Each of these people are suspects because they had a relationship with Faye.  The investigation is ongoing throughout the film and trailer.   

Location Planning

Film Title Design

Once we had chosen a film title the next step was to start designing how it would look. I used a program called Serif DrawPlus because I am experienced with it since using it for my other subjects, which meant I felt confident of making a good design. The colour scheme I used was white, black and grey because they are colours that connote a jail cell, this goes well with our crime drama genre. As we start to make our trailer, and the other two aspects, we may choose to adapt the design of the film title so that it works well with our productions.

Evidence for Our Target Audience

This is our ideal target audience member who we think our film is aimed at. We used the YouGov website to find the target audience for a film similar to ours, “Kidulthood”. It showed me to have some similarities to the audience we had originally chosen which makes us believe that the audience we had chosen was ideal for our trailer.

This is what we found on YouGov.

Our Target Audience

Character Profiles

Choosing a Title

In order to find out what film title to use we conducted a questionnaire to ask our target audience. After doing this we found out that Last Laugh was the most popular so now we have our film title.

Costume Planning

BBFC Rating

We have chosen the rating of our film to be 15 because it will allow us to demonstrate violent scenes that would not be allowed for anything below a 15. However, we didn’t want our trailer to be all about violence so the rating of a 15 will also restrict us on what topics we can portray.

The 15 rating means No one younger than 15 may see a 15 film in a cinema. No one younger than 15 may rent or buy a 15 rated video work.

Topics that can be covered are -

• Discrimination – The work must not endorse discriminatory language or behaviour but there can be racist, homophobic or other discriminatory themes and language.
• Drugs – Drug taking may be shown but the work as a whole must not promote or encourage drug misuse.
• Imitable behaviour – Dangerous behaviour should not focus on the details that could be copied.
• Language – There may be strong language.
• Sex – Sexual activity may be portrayed, but usually without strong detail.
• Violence – Violence may be strong but should not dwell on the infliction of pain or injury.

Plot Ideas Mind Map

This is a mind map of our plot ideas that we came up together as a group. We will now think more about each one and eventually choose one that we think we can produce effectively.

Our Chosen Genre

As a group we have decided to make a trailer for a crime drama. During the process of picking a genre, our two favourites were crime drama and horror but we then decided to do crime drama because it is something that hasn’t been done before. We also chose to do horror for our AS media coursework so we didn’t want to repeat all of last year’s work.

Crime films are a genre of film that focuses on crime. Crime drama is a combination of crime and dramatic films.

Characters

Crime drama films are centred on the actions of criminals or gangsters, particularly bank robbers, stealing and murdering their way through life.

Narrative

This genre often highlights the life of a crime figure or a crime’s victim(s). They can also glorify the rise and fall of a particular criminal(s). Rivalry with other criminals in gangster warfare is often a significant plot. Questions such as how the criminal will be apprehended by police, special agents or gangs. 

Genre Research

Films are put into different genres depending on common conventions. Each genre has a list of conventions that an audience would expect to see when watching the film. Genres help to target a specific niche audience. 

Genres do change over time and can merge together to become hybrids. This means the genre of film is more than one, such as rom-com.

Some of the classic film genres are listed below:

• Action
• Thriller
• Science Fiction (Sci-Fi)
• Comedy
• Drama
• Horror
• Musical
• Adventure

Romance Trailer Codes and Conventions

The narrative of romance trailers usually follow the conventional "boy meets girl" plot, which consists of the main male character meeting the main female character and eventually falling in love. This has proven to be a successful narrative structure of romance films and the target audience often expect to see a plot like this. Often the film will involve some sort of disequilibrium which forces the characters to break up or be separated, the cause of this could be one of them moving away or even one of them dying, for example, P.S. I love you.

The location used is often somewhere rural, because it is known to be beautiful and peaceful which are both associated with the romance genre. Close up shots are used to emphasise the significance/importance of certain things in the narrative, this shot also shows the characters emotions. Shot reverse shot edits are used to clearly show a connection or relationship between two characters and establishing shots are used to show the location.

Sub-genres of Romance

• Romance Drama
• Romance Thriller
• Rom-com

Sci-Fi Trailer Codes and Conventions

The genre incorporates hypothetical and science based themes into the plot of the film. Many sci-fi films use a futuristic setting; this may be away from Earth, such as other planets or in space. The film may also take place on Earth, but in the future, where the world has a different look than it currently does in the present day. Another common convention of the sci-fi genre is futuristic technology, which is technology that has not been invented yet. The technology is sometimes used by the characters to help them in some way. The film will also have a focus on special effects to further enhance the futuristic setting and make it more realistic for the audience. In many cases, special effects and CGI are used because it wouldn’t be possible to create the technology or environment physically, so it is added in in the editing phase.  Most sci-fi films have a large budget since using SFX can be expensive and low budget films will not be able to do this as easily.

Comedy Trailer Codes and Conventions

The setting is always dependant on the type of comedy that you want to use. The most common places for a comedy sketch to occur are in bright places, towns and cities that have a welcoming atmosphere. The lighting in comedies is often high key lighting or natural lighting. Bright and warm colours are used commonly to show that the scene is happy, such as blue and yellow. The scenes are usually set in daylight. Mid-shots, close-ups and two-shots are used commonly to show the relationship between each character, the reactions to jokes and the main focal point of the story line.

Sound is very important within the comedy genre. Diegetic sound such as dialogue has to be very clear to make sure that the audience can hear all of the dialogue. Non-diegetic sound is also very important, edited sound that is added helps emphasise the event on screen, this induces more laughter, and most common usage of sound within the comedy genre is studio laughter and sound effects. The trailer shows clips of a few of the funny scenes but not all of them so that the audience don’t know everything about the film before they watch it.

Action Trailer Code and Conventions

Action films are usually centred on a protagonist hero who has to overcome a series of challenges which test them physically and mentally. The trailer often has a 12 or 15 certificate; these are chosen due to the controversial actions that are initiated in these films. This immediately tells us the film will not child friendly and will feature violent scenes.

Many sub-genres in the action genre such as:

• Action adventure
• Action horror
• Action comedy
• Spy film

The trailer only shows the parts that contain the most amount of action, this is to entice the audience and encourage them to watch the film when it is released. The music is a very important aspect because it tells the audience when the action will take place; for example, if there is a car chase scene then the music will speed up.

Horror Trailer Codes and Conventions

A horror film is a movie that seeks to elicit a physiological reaction, such as an elevated heartbeat, through the use of fear and shocking one’s audiences. Horror films often deal with viewers' nightmares, fears and terror of the unknown. The films typically either end the film or leave it unfinished so that a sequel can be made, this could result in a franchise like the Saw films.

Iconography-

• Often dark colours like red & black (links to evil, blood and danger)
• Low-key lighting can help to create dark shadows and unfamiliar shapes in the blackness

Themes-

• Good vs Evil
• Religion
• Nightmares
• Supernatural

Setting-

• Abandoned houses
• Cabins
• Graveyards
• Anything that connote isolation or being alone

Sub-genre's-

• Action horror
• Slasher film
• Zombie film
• Supernatural horror

Codes and Conventions of Film Trailers

What Genre will we Choose?

Alice in Wonderland Trailer Analysis

Alice in Wonderland is a 2010 American fantasy adventure film directed by Tim Burton, who is known for his dark, gothic, eccentric and quirky fantasy films, from a screenplay written by Linda Woolverton. The film was produced by Walt Disney Pictures and shot in the United Kingdom and the United States.

The non-diegetic soundtrack starts just before the production companies logo appears. Long-time Burton collaborator Danny Elfman's score was released March 2, 2010. This soundtrack music is played over an animated movie logo for the Walt Disney Studios, this animated logo contains fireworks and as they go off they are accompanied with diegetic firework explosion sounds.

The camera then goes to a low angle shot, almost a worms view shot, of down a hole in a tree root looking up as Alice looks down the whole framing her in the holes entrance. This suggests something is down the hole, then Alice crouches down to look into the hole closer, and the non-diegetic sound reaches a slight peak when she slips and falls straight into the hole. The tempo and pace of this music starts to increase and become a lot more frightening and energetic; this creates the sense of worry and craziness as she is whirling down the tree’s hole.

The use of cuts is used to provide the viewer with a sense of what is going on. The cuts only provide snippets of the action so therefore ensures that the story isn’t completely given away, which is important for a trailer.

There is then the first shot of the main character; she is walking through an arch into the mess of people. We know this is Alice as she fits the description of the previous 'Alice in Wonderland' cartoon movie; she has blonde hair which connotes a character that is naive and innocent. When we hear diegetic sounds the non-diegetic soundtrack goes quiet, this makes sure that the dialogue can be clearly heard. We then see a long shot of her running through the wood towards an old, large twisted looking tree. Woods are a close connotation of fantasy movies as many films which are of this genre are often set in the woods as they add an element of mystery and unknowing to a film.

Next is a title screens showing "From Director Tim Burton". The title is placed on a red background with gold writing which makes it stand out. There is then another word credit; it contains the name "Johnny Depp" who the actor is playing the mad. Johnny Depp is a very well-known Hollywood actor. This means that he has a lot of fans which would watch a movie purely because he is in the film. As well as using Johnny Depp to promote the film, the director Tim Burton is also very well known for making successful films and the production company Disney. Disney is an extremely well known media conglomerate and thus has a reputation for creating high quality, family friendly, movies. It not only attracts an audience who have watched other Disney movies and wish to watch this one but it also makes it clear who the target audience of the movie is, a family audience.

Deadpool Trailer Analysis

Deadpool is a 2016 American superhero film based on the Marvel Comics character of the same name, distributed by 20th Century Fox. The film was directed by Tim Miller from a screenplay by Rhett Reese and Paul Wernick, and stars Ryan Reynolds.

An establishing shot is presented at the beginning, giving the audience an aerial view of the location. This trailer begins with low key lighting, this may be because we find out that Wade Wilson (Ryan Reynolds) has been diagnosed with cancer. After he has been given the ability of having an extraordinary healing factor, the trailer automatically turns to a lighter tone; this suggests to the audience that the genre will be comedy and action because he will be turned into a superhero.

There is a non-diegetic soundtrack which plays over most of the trailer which is a very urban hip hop style score which is meant add a comedic effect to the trailer and shows the audience the film is not to be taken too seriously. The genre of this film is shown through music as the past pace of it indicates that it has action and violence. This is an accurate representation of film meaning that when people watch the trailer they will know that it is a superhero action film.

Long shots are used for showing a lot of the action sequences in the film such as the car rolling and the gunmen pointing at Deadpool. There are tracks and zooms in very fast shots of action sequences such as the track across the gun to the man holding it.

The editing is very slow to start with as there are many dissolves transitioning shots to one another until Deadpool becomes a hero in the trailer and once the hero is established the editing suddenly gets faster. 

The Hunger Games: Mockingjay Part 1 Trailer Analysis

The Hunger Games: Mockingjay Part 1 is a 2014 American dystopian science fiction adventure film directed by Francis Lawrence. It is the first of two films based on Suzanne Collins' novel Mockingjay, the final book in The Hunger Games trilogy, and the third instalment in The Hunger Games film series, produced by Nina Jacobson and Jon Kilik and distributed by Lionsgate. It is the sequel to The Hunger Games Catching Fire and was followed by the concluding entry, The Hunger Games Mockingjay Part 2. The film had garnered a nomination for Best Science Fiction Film at the 41st Saturn Awards. For her performance, Lawrence received a nomination for Best Actress in an Action Movie at the 20th Critics' Choice Awards and a Saturn Award nomination. The song "Yellow Flicker Beat" also received a nomination for Best Original Song at the 72nd Golden Globe Awards and Critics' Choice Awards.

A bird’s eye establishing shot is used at the start of the trailer to set the location and it also creates a sense of anticipation because the audience will want to know where the action will take place. An over the shoulder shot is used when Katniss is talking by video to President Snow of the Capitol, this shows that the president has more authority over her as he is the president of Panem. An extreme high angle shot is used to show president Coin on a balcony looking down at everyone else, this emphasises the power she has as the leader of district 13.

This trailer uses a mixture of slow cuts and continuity editing. Superimposition of text on the screen adds information of the film’s release date, this creates audience anticipation. A mixture of montage, action matches and jump cuts are used to create the battle scene. At that point the pace of the editing quickens to build tension to the final of the trailer where the ident is shown.

The bow and arrow is used frequently throughout the film as it is the weapon of choice for Katniss and is also the symbol of the rebellion. This film is set in the future after a war or a battle, this emphasises the sci-fi genre. The Mockingjay symbol is also shown frequently because it is a symbol of rebellion and is also used as the logo of the film.

Gone Girl Trailer Analysis

Gone Girl is a 2014 American psychological thriller film directed by David Fincher and written by Gillian Flynn, based on her 2012 novel of the same name. The film stars Ben Affleck, Rosamund Pike, Neil Patrick Harris and Tyler Perry. The film had its world premiere on opening night of the 52nd New York Film Festival on September 26, 2014, before a nationwide theatrical release on October 3 2014. The director, David Fincher, is known for having directed the psychological thrillers Seven and The Game; this will make the film appeal to people who are a fan of his previous work. The purpose of the Gone Girl trailer is to get the audience to entice the audience in and encourage them to watch the film. The trailer seems to attract a wide target audience of all genders, which is conventional of such a big-budget film. The 20th Century Fox ident appears and this shows one of the distribution companies behind the film, this will encourage the audience to watch the trailer due to previous films released by that company such as Avatar.

There are many elements in the film that make us question what the genre is. When the police officers entered the shot it made it obvious to the audience that a crime has taken place. There are also guns, smashed glass, and blood which all demonstrate that there is an element of crime and violence involved with the film. The audience may think that the trailer reflects on real life because the locations used are parks and cities for example, this will increase the tension that the audience will feel because the locations used are not stereotypical horror/thriller locations. Furthermore, there are other elements significant to the thriller genre such as arguments, kidnappings, domestic violence and crime; this suggests that it will be full of action.

The trailer cuts from the present investigation and then back to Amy and Nick’s past; this is to make the audience think about who they think kidnapped Amy before they watch the film. It will also encourage the audience to watch the film because they will want to know if their guess is right and who did kidnap Amy.  It challenges Todorov’s theory as it is hard to identify which point of the story is the equilibrium and which is the disruption. The trailer follows Bathes’ theory, as there are many enigma codes that leave the audience wondering things like “What happened to Amy”. This is expected of a thriller film as they aim to always keep the audience guessing.

The establishing shot of the trailer sets the mood of the film, the shot looks calm, peaceful and happy, however it is juxtaposed with non-diegetic eerie music. This suggests to the audience that this is where most of the action will take place and something is going to happen which will disrupt the happy and calm nature of the scene. The lighting used throughout the trailer is mainly low key, this symbolises that the film is dark. However the scenes which include Amy have high key lighting making the scene brighter, creating a binary opposition between Amy and Nick. This portrays Nick as the antagonist of the film as he is very much is the dark throughout the trailer; this leaves the audience wondering if he did kill Amy. The use of the non-diegetic voiceover of Amy reading her diary encourages the audience to connect with her since they are hearing her side of the story.

Woman in Black Trailer Analysis

The Woman in Black is a 2012 British-American supernatural period horror film directed by James Watkins and written by Jane Goldman. The film was released in the United States and Canada on 3 February 2012, and was released in the United Kingdom on 10 February 2012.

The trailer starts off with an establishing shot of the surrounding location to give the audience a look into where the action will take place. Tracking shots are used to give the audience an insight into the haunted house which is where most of the action in the film will be, it also emphasises the feeling of being scared for the audience. As the trailer continues there are lots of close ups and establishing shots, this is to show the characters facial expressions when they enter a certain location in the film. The close up shot will emphasise the atmosphere of the scene because if the characters are scared then the audience will start to feel scared too.

The genre of the trailer can be identified through the credits that appear, for example, Cross Creek Pictures produces the film and if the audience are aware of this company then they would know they produced films like Black Swan and Clown. James Watkins directed the film and he is best known for writing and direction horror/thriller films, he wrote and directed the thriller Eden Lake which won Best Horror Film at the 2009 Empire Awards.

Fast paced non-diegetic sound is used when a lot of action is taking place, this helps to build tension and prepares the audience so they know something is about to happen. The involvement of children in the trailer is significant because it makes the viewer think the children are weak and vulnerable. At the beginning of the trailer the non-diegetic sound has a slow pace; this puts the audience in a position of waiting and wanting to find out if anything dramatic happens. There are also diegetic sounds, such as; a crow screeching, people screaming and an arm chair creakily rocking, which are conventions of a horror film.

The title of the film appears at the end of the trailer, this is to help the audience remember the name since it is the last thing they’ll see. After the title has appeared, it is followed by the release date of the film. This shot also includes the web address for the official “The Woman in Black" website and the logos of the production companies involved. The writing is white on a black background with a smoky grey effect. The white colour generally connotes death and ghost which also ties in with the film's storyline and genre.

What I Have Learnt From Mapping Trailers

A title sequence is a scene or sequence of scenes usually shown at the beginning of a film, it shows the names of the key production and cast members. A trailer is an advertisement for the film that shows the best parts but does not give away the plot or ending. I analysed the trailer of Captain America Civil War, Pirates of the Caribbean 5 and Despicable Me 3.

Captain America Civil War trailer has the least amount of credits. The Marvel ident appeared after 19 seconds, then the release date at 1:30, title of the film at 2:11, release date again; viewing platforms and Facebook link at 2:21 and finally get tickets now at 2:23.

Pirates of the Caribbean 5 trailer has 7 credits. The Disney ident appeared after 40 seconds, then Jerry Bruckheimer Films at 44 seconds, This Memorial Day at 1:27, the final adventure at 1:51, Begins at 1:57, Release date, hashtag and viewing platforms at 2:22 and the remaining credits at 2:23. The title of the film does not actually appear in the trailer which tells us that the film is so well known to the audience that the film title does not even need to be seen.

Despicable Me 3 trailer has 8 credits. Steve Carrel is Gru at 0:09, Universal ident at 0:14, Illumination entertainment at 0:16, Trey Parker is Balthazar Bratt at 0:22, From Illumination entertainment at 1:16, Despicable Me 3 at 1:55, Actors names, Steve Carell, Kristen Wiig and Trey Parker at 1:58 and summer at 2:29.

After mapping three trailers I now know that there are fewer credits that appear then I first thought.

P.S. I Love You Trailer Mapping

0:00 Credits

0:07 Warner Bros Pictures

0:08 Alcon Entertainment

0:16 His life ended

0:21 But a new life

0:32 Starts now

1:02 From the producer of “The Devil Wears Prada”

1:37 P.S. I Love You

1:43 Credits

Ocean’s Eleven Trailer Mapping

0:01 – Warner Bros Pictures ident

0:02 – Village Roadshow Pictures ident

1:30 – George Clooney

1:31 – Matt Damon

1:32 – Andy Garcia

1:33 – Brad Pitt

1:34 – Julia Roberts

1:55 – Ocean’s Eleven

1:58 – Coming soon

2:02 – Credit block

Despicable Me 3 Trailer Mapping

0:09 – Steve Carrel is Gru

0:14 – Universal ident

0:16 – Illumination entertainment

0:22 – Trey Parker is Balthazar Bratt

1:16 – From Illumination entertainment

1:55 – Despicable Me 3

1:58 – Actors names, Steve Carell, Kristen Wiig and Trey Parker

2:29 – Summer

Pirates of the Caribbean 5 Trailer Mapping

0:40 – Disney ident

0:44 – Jerry Bruckheimer Films

1:27 – This Memorial Day

1:51 – The final adventure

1:57 – Begins

2:22 – Release date, hashtag and viewing platforms

2:23 - Credits

Captain America: Civil War Trailer Mapping

0:19 – Marvel ident

1:30 – Release date

2:11 – Title of film

2:21 – Release date, viewing platforms and Facebook link

2:23 – Get tickets now

What's the Difference Between Film Openings and Film Trailer?

Targets for my A2 Media Blog

• For this task Georgia, Leanne and I will create a schedule which we will strictly keep to as time management was something we struggled with last year. We feel this will benefit us because it will allow us to look back over our work at the end to spot or correct any mistakes. 
• In order for our film trailer to be a success we will make sure to get feedback for every draft we make to ensure we get the most marks available. This means we will need to allow extra time to get the feedback and that is an example of why we will have a schedule. 
• We will make sure we have enough time to spend on making the evaluation questions to a good standard. We feel that during our AS coursework the evaluation questions were rushed so they were not to the best of our ability and less detail was put in because we were under pressure with time to make sure they were finished.
• This time we will communicate better with each other by letting the other one know when a blog post has been uploaded and if they need any guidance with certain things. This is a good target for us to set because in our past experiences we were not good at communicating and that did let us down. However, Georgia, Leanne and I get on well inside and outside of lessons so we should not struggle with communicating with each other. 

What Did Not Go Well in Our AS Media Coursework?

• As a group we did not keep to a strict time schedule on when to film or when to upload a blog for example. This is why for our A2 coursework Georgia and I are going to make sure we keep to a schedule in order for us not to fall behind in our work. 
• As a group we did not communicate well because there was a lot of confusion on when to upload blog posts. For example, there was confusion about when to upload the final evaluation questions and this resulted in Georgia and I having to quickly finish the evaluation questions that were supposed to be done by the other members in our group. 
• In order for us to show the progress we made when editing our opening title sequence we could have uploaded more drafts versions. This would show the changes we made, also none of us had any editing experience in the past so including more draft versions would allow us to show how our editing skills have improved.

What Went Well in my AS Media Coursework?

• In order to produce the best horror opening title sequence I did a lot of research into the genre. I did this by mapping out horror title sequences, researching the conventions of a horror film and many more. After doing this I made sure to include a lot of the conventions of a horror film to produce an opening title sequence that would portray my chosen genre.
• I think one of our biggest strengths was that each member in my group was really passionate about making a good opening title sequence. I was also the only member who has previously done media in GCSE so this meant I could help guide everyone else. 
• I think as a group we completed the brief really well and we did it all in a creative way. I worked with Georgia, Emma and Laura. I previously knew Georgia but did not know Emma and Laura well so this could have been challenging. However, once we started to work together it all came together really quickly and we knew what we all wanted to do which helped to get the work done more efficiently. 
• When it came to doing the evaluation questions we distributed the questions evenly and chose different creative ways of presenting the questions. We chose methods such as videos/vlogs, Prezi, Emaze and Slide shares. It allowed us to show the knowledge we have learnt from making our opening title sequence and keep it interesting by presenting in a creative way.